SOME OF MY THOUGHTS:
Organic Cotton identity:
- separate from popular 'green' designs - connect the purchaser with the farmer - recognize cotton as a worldwide trade - organic cotton benefiting growing community - cotton grown in warm climate - positive purchase - the future - sustainable - healthy - crisp and clean and comfortable - connection to the roots of the fiber - textiles - longevity - traditional - a choice - recognizable no matter what product or store - handmade -traditional patterns - international in use and origin - familiar and consistent -fresh and stable - bright and bold, eye-catching and obvious - positive, strong, confident, beautiful, detailed